New York Subliners
Call of Duty League Season 5
New York subliners is a professional esports team operated by NYXL, representing New York City, USA in the Call of Duty League.
For the fifth season of the league, I had a hand in creating some of the key visuals and assets as the team wanted to pivot to a bubblier, more illustrative rendition of their previous design styles.
Early Exploration
Goal was a refreshed look on fan favourite design styles of the New York Excelsior from earlier years.
Final Direction
After initial exploration, we wanted to focus more heavily on the illustrations we had in the brand toolkit this year, and they became a key element across all of our designs.
Double XP Weekend Campaign
Various assets created for the Double XP Battle Pass campaign, where fans of NYSL can earn rewards for supporting the team
Project
Various images designed for the different social media platforms of New York Subliners during the year of 2023/2024.
Credit
Creative Director: Matt Lucero